The power of Niching Down X Socialista

Niching Down is one of the best ways for you as an entrepreneur to stand out, you heard it here first! When you niche down, you boost your profitability and you better identify what makes your business distinctive; by strategically pursuing your audiences’ subcategories, you will learn about what will work best for your brand. Either you’re niching down for your business or marketing goals , this blog is for you.

Today I am honored to host Myriam Abdeldaiem, a 24 year-old boss lady, founder of Socialista Agency.

  • Who is behind Socialista?

Behind Socialista is a pure fashion-lover who believes in the power of marketing; the power to spread the finest lifestyles and also the dreams, hopes and visions of each and every one. I believe my hard work, passion and perseverance have brought me where I am today! In fact, my story might seem a bit unusual, but I am certain that all of the uncertainties, and major decisions that I’ve taken, have created this deeply motivated and ambitious person. Socialista is a pure passion for fashion, beauty, and social media which I summarized in the name: Social + (Fashion) ista. This is a dream coming true for me — a dream of creating a charming, and elegant digital world. In other words, a dream is behind Socialista.


  • How did you start Socialista at the age of 24 years old? And what were the pros and cons of starting a business at such a young age? Considering the fact that you were also like me a Finance Graduate and you have initially had your “life planned”

Passion is the keyword here. Indeed, before embarking on my marketing adventure, I graduated with a finance degree before shifting to marketing.

I’ve had various background experiences in finance, I was working as an assistant in a real estate agency. However, I was haunted by a deep feeling that this is not what I want to do for the rest of my life. I remember turning to Instagram, creating video content about my lifestyle, my meals and my day-to-day routine as a way to escape the sense of uncertainty… It was until I woke up one day and decided to quit my job and pursue digital marketing and graphic design. After that, seeing how my creativity flows in such a field and the amount of passion and happiness I had coming up with marketing strategies, designs, and posts ideas made me took the decision of enrolling in an MA and launching Socialista. 

I see my young age has been beneficial for me to launch such a business. People usually enjoy working with young and ambitious talents and further entice them to evolve and prosper. However, I have encountered several hurdles dealing with photographers, searching for the right team, and dealing with clients who didn’t share my vision. I sometimes believe that me being the perfectionist I am has been the reason for all such problems.


  • Your story is inspiring Myriam! I hope readers are feeling the energy you’re putting out there already. Let’s now talk about the power of Niching down! How do you think it helped you land clients?

The whole idea behind building Socialista has been based on a specific niche! Indeed, I have always believed that in Tunisia, marketing agencies tend to do everything: graphic design, strategies and campaigns for all fields and all types of businesses. However, I wanted to do something that is both unique and intriguing! Thus, the idea of working with fashion, beauty and lifestyle businesses gave me the opportunity to promote the things that I feel deeply passionate about. In my opinion, being a specialist in one specific marketing type and field gives me an upper hand and a big advantage.


  • I agree! Focusing on one specific niche will make you indeed unique and intriguing! For our readers who want to actually learn how to find theirs, have a look at the following Passion-Demand Matrix by Ali Abdaal who is one of my favorite Youtubers. Through the PD Matrix you learn more about what can make you stand out and how you can offer real value. He made it specifically for those considering YouTube as side hustle, yet this is applicable to anyone experimenting with their niche.

PD Matrix by Ali Abdaal on how to find the right niche

Topics in Circle 1: (Passion X Demand) are those that we personally enjoy as well as those that are popular among others. As a result, circle 1 is where we’ll find our ideal niche. It’s also where we have the most to offer.

Topics in Circle 2: (Demand X No Passion) are similarly popular, but we don’t find them particularly intriguing. As a result, they bore us and should be avoided if possible.

Topics in Circle 3: (Passion X No Demand) are those that we are passionate about but that no one else is interested in. This means that no one will consume our content or subscribe to our account. So this isn’t going to be a good place for us to find our niche.

Topics in Circle 4: (No Passion X No Demand) are ones that neither we nor anyone else enjoys. As a result, concentrating our efforts on these issues would be a complete waste of time and the absolute worst area to look for our specialization.

Clearly, choosing the ideal niche for you means finding a topic that fits into Circle 1 of the PD Matrix – a topic that we’re enthusiastic about and that others want to consume as well. Let me know in comments below if you found this helpful!  

You can find Socialista here on Instagram


Haifa Lazreg

Creating content since 2014

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